Fourmation

About

At Fourmation, integrated thinking sits at the heart of our proposition and the way we work, bringing together the skills of interior and graphic designers to create innovative and engaging branded spaces. Working predominantly within the leisure industry, we cover everything from brand identity to interior architecture and welcome clients that believe in a design-led approach to providing ‘unique experiences and environments’ for their customers.

News

Frae - Notting Hill

02nd July 2010

The latest FRAE store opened on Notting Hill Gate on Friday 2nd July. This store has allowed us to include more of the elements from the original concept, and really develop the operation and service side of the business. The guys enjoyed a busy first day, and a visit from many locals including Stella McCartney.

We will be including this project in the Retail section of the site, as soon as we get it photographed.

www.fourmation.net/#projects-frae
We are live

28th May 2010

The Fourmation website has now officially been switched on.
Frae opens its doors

22nd April 2010

Frozen Yogurt gets a warm reception. The first new look Frae store opened its doors in Camden Passage, Islington. We look forward to working with them again soon.

www.fourmation.net/#projects-frae
Media bus hits the road

01st March 2010

After an 11 week build program the Media Bus is finally on the road. Packed full of state of the art film and editing equipment the Media Bus is embarking on a 27 day tour of Cornwall and the South West.

www.fourmation.net/#projects-the-media-bus
NTLA Launched

09th February 2010

A new trade organisation that is expected to be one of the most significant in the battle against alcohol-related, anti-social and violent behaviour, has been launched.

The National Licensed Trade Association (NLTA) is an umbrella organisation that for the first time brings together the hospitality trade, Government, NHS, Police and Ambulance services, and alcohol-related charities in a bid to promote a more responsible drinking culture.

Apart from creating all of the printed collateral John Foden at Fourmation also presented 2 new initiatives to industry professionals and Members of Parliment.

Thoughts

Great ideas

…coming soon

From time to time we come up with some little ideas that we think could be really big. The trouble is we haven’t ever had a place to share them before. We have now so watch this space…

Work

Frae

Organic frozen yogurt

Although offering a very high quality product, Frae needed a stronger brand and store identity with which to roll the concept out across the capital. Creating the brief and collaborating with OMD, we worked alongside the client to produce a concept that built upon the character and personality that had already been established.

Avoiding the cliches that are common in this industry, we introduced a bold marque that gives Frae a strength and authority that works both in store and out.

Basing the store design on a modular kit of parts, we were able to demonstrate how easily the concept could be implemented into different locations and store formats. Since unveiling the new look, Frae has enjoyed an increase in sales that has brought forward their plans to expand the business.

www.frae.co.uk
Concrete

Day café / night bar

Concrete is situated next to the Hayward Gallery on London’s Southbank, and is surrounded by brutalist architecture which very much informs the design of this Day Cafe / Night Bar.

The interior consists of stripped back concrete walls, a cast concrete bar with industrial and reclaimed furniture. The bar counter was designed to appear as if it were part of the building both in material and design.

…………………………………………………………..

THE INDEPENDENT: No. 16 /
50 BEST COFFEE SHOPS 2010

‘It’s a hip and friendly little café/bar that’s buzzing with life and minimalist cool,’

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Couture

Food Hall

Situated on the waterfront at Neptune Quay, Ipswich, the Couture Food Hall is a 5000sq ft site including a 120 cover Brasserie, Delicatessen and Coffee shop. The concept divides up the site to allow the different areas to work independently within this large open space.

Divided into two main spaces, the emphasis is very much on the link between food retail and dining. Showcasing local and artisan food products the offer is very seasonal which allows the space to change appearance throughout the year. Evolving the existing brand we created large billboard wall graphics and food packaging creating an overall consistency throughout the space.
The White Swan

Twickenham

The White Swan Twickenham is a 17th century pub on the north bank of the River Thames. Overlooking the famous Eel Pie Island, it is a popular destination for enjoying a drink by the river.

Along with the riverside location the pub also has a very rich rugby history which can be seen with its collection of memorabilia and photographs.

Working with Convivial London Pubs we introduced a new colour, furniture and lighting scheme to reflect the more food focused offer, and a more traditional type style and identity for the pub sign. Rearranging the bar area we were able to create more space, and make it operationally more efficient. Paying homage to the rugby connection we also created a selection of menu designs displaying the local team colours.
The Royal Festival Hall

Café & bar

The Riverside Terrace Cafe is located at the Royal Festival Hall on London’s Southbank. The complete redesign of the food and drink offer formed part of the redevelopment of the Southbank Estate.

Working alongside Allies & Morrison Architects and English Heritage we developed the new look servey areas to compliment the strict design guidelines of this iconic building.

The Cafe consists of a large glass servery counter and two preparation areas, creating an ‘Open Kitchen’ feel and allowing the customer to see the staff at work.

Two further side ‘Wings’ provide a self service offer and extra pay points. The cafe area spills out onto the terrace which overlooks the River Thames.

Media Bus

New direction

Following on from the success of designing the Media Bus vehicle, we were asked to develop the branding and help promote the offer to all the individual user groups. Being a training facility every user has a different requirement, and therefore needs to be communicated to in a slightly different way.

Refining the logo into something more iconic and instantly recognisable, we wanted to create a marque that would be a symbol of endorsement and synonymous with cutting edge technology, and the highest level of Industry relevant training.

Creating four individual brochures, the user can be targeted with the information specific to them, avoiding wasting money sending out a catch all piece of literature. The selected brochures are then contained with in a folded Media Map. Inspired by Origami the map displays information on the capabilities of the vehicles, and the amazing success of the media industry within the UK, from Film and Animation to Gaming and the invention of the Internet itself.
Bakerloo

A New Level in Professionalism
Barcode

Raising the bar

Barcode is an initiative dedicated to establishing bartending and drinks retailing as a recognised profession. Involved from the first initial meetings we created the brand and even named the scheme.

Working on all print and digital communications, we collaborated with illustrators and web developers to deliver a complete brand platform in order to launch the scheme to the industry.

www.barcode.org
GoGo, Cable Monkey & Fibrefox

e-commerce made e-asy

Connectix, a leading UK manufacturer of Structured Cabling Products, came to us to create three very individual e-commerce websites and marques.

The first site, Cable Monkey, targets the home installer. The second site, GoGo Cables, a ‘bargain bin’ selling off old or end-of-line stock. Finally, the third site targeted fibre optic installers. A simple grid was established in which all sites could sit. Creating a platform on which subsequent “shops” could be installed in the future.

www.cablemonkey.co.uk
Borley Smokery

Oak smoked goodness

Borley Smokery, based in the village of Borley in Suffolk, was the idea of retired film-makers Jeremy and Charlie Hamp. The aim was to produce high quality, locally sourced smoked food from their small home smokery. Having completed a smoking course and seemingly endless Health & Safety courses, the next thing to organise was an identity for the business that would reflect the nature of the product and most importantly be able to be implemented by the owners. After all this was to be a truly cottage industry.

We saw an opportunity to literally ‘brand’ the company’s new logotype on to packaging, stationery and vehicle livery. By keeping the application of the identity extremely simple and by stipulating a widely available typeface to support the identity we ensured that implementation by the owners would be simple to undertake whilst remaining consistent and strong.
Knead Food

Love food, good food…

Fourmation partner Christopher Bell, under the guidance of David Pocknell, helped to create Knead Food, a small food producer and retailer based in East Anglia. Help was asked for in communicating their love for honest, simple home-made food to their swiftly growing customer base.

Knead had a unique problem in that they shared premises with a farm/gift shop and with no branding the customer perception was that they were simply an extension of the shop and not a company in their own right.

We created a simple logotype that was distinctive, tough and could be used liberally without being over complicated and fussy. A straight forward illustrative and photographic style combined with a very honest tone of voice communicate the message that Knead Food are passionate about where food comes from, how it has been grown or reared and how it is served to the public.

www.kneadfood.com
City of London

A little piece of history

Christopher Bell, partner at Fourmation, re-designed the City of London Coat of Arms, under the creative direction of David Pocknell. The symbol, being well known in financial centres the world over, needed careful handling and re-drawing it was a sensitive project. However, as a modern organisation the City of London required a more contemporary rendition of the crest that would perform better, communicate the contemporaneity of the organisation and, most importantly, reproduce consistently and clearly when used in print, online and in other media.

Each stage of the re-drawing was presented not only to the committee at the City of London and the Lord Mayor but also to the College of Arms. Taking into account these comments, we undertook a number of revisions to arrive at the symbol that is now visible on all of the organisation’s publications, vehicles and uniforms.

The Media Bus

your digital journey

The Media Bus came to us with a brief to create a fully mobile outside broadcast vehicle that could be used for training in all areas of digital media. This facility provides educational opportunities to rural and disadvantaged communities. The high specification also allows it to be used by professionals such as Apple, Adobe and ITV.

In addition to creating the vehicle design, we are also working on all of the communication activities in order to create a complete brand consistency. Moving forward we are re-designing the website and all other digital media in order to facilitate the build of buses 2 and 3 into 2011.
Jing Tea

A refreshing change

Presenting a new tea brand to the retail market was always going to be tricky. Everybody drinks it, but with a huge number of varieties very few people know much about it. The tea connoisseurs at JING Tea wanted to be able to inform and demonstrate the product to the retail market and briefed us to design a way in which to do it.

The JING Tea bar uses traditional serving techniques in a very contemporary way to educate people in the art of infusing, pouring and even drinking their whole leaf tea products. The bar is fully demountable and self contained and can be set up anywhere. The design is also modular, so can be adapted to its location. The development of this concept will see a number of bars installed into hotels in the US and Far East.
RAC

Classic car insurance

This Routemaster bus was an opportunity for the RAC to have a presence at major events in the motoring calendar. Working closely with Abbott Mead Vickers ad agency, we gave this design classic a brand new lease of life.

The interior gives the public an opportunity to experience the RAC brand. The lower deck comprising of an entertainment suite with integrated technology, and the upper deck is a more business-orientated space for staff to present RAC products and services.
Grey Goose

The portable bar

Grey Goose vodka is one of the world’s best selling premium vodkas. Created mostly for the North American market, it has won many awards for the pureness of its distilling process. With the strap line ‘World’s Best Tasting Vodka’ there was really only one thing we could do to introduce this product to the international duty free market.

Targeting international duty free customers we came up with the idea of a premium bar and brand experience. Installed into the Virgin Atlantic Business Lounges throughout Europe, these bars were able to take advantage of captive audiences at busy international airports. The bar consists of a sink and ice well and integral power supply for a plug in lamp and sound system. The branding was inlaid into the timber and aluminum sections to create the appearance of a finely crafted piece of furniture. Being mobile the unit can also be used in store to introduce new products and promotions.