Back on A Bike
Cycling for sport, or just for fun has seen a rapid increase in popularity over the last few years. The success of the 2012 London Olympics and the introduction of cycle schemes and bicycle highways in major cities has had a significant impact on how people view the humble bicycle.
We were approached by the ETA Trust to design a experience that literally brought cycling to the masses. Our solution was a travelling pop up experience which could set up in any town centre and offers the ability to talk to experts about anything cycling related, try out a selection of different bikes, and even have a cup of coffee in the small cafe area.
Back on a Bike is a unique road show run by the ETA Trust www.etatrust.org.uk that reaches out to adults of all ages and walks of life, who rode many moons ago, but for whatever reason have not turned a pedal for years – or even decades. It gives anyone interested a ‘free sample’ of cycling on a well-fitting, high quality bike in a supervised off-road environment.