Grey Goose vodka is one of the world’s best selling premium vodkas. Created mostly for the North American market, it has won many awards for the pureness of its distilling process. With the strap line ‘World’s Best Tasting Vodka’ there was really only one thing we could do to introduce this product to the international duty free market.
Targeting international duty free customers we came up with the idea of a premium bar and brand experience. Installed into the Virgin Atlantic Business Lounges throughout Europe, these bars were able to take advantage of captive audiences at busy international airports. The bar consists of a sink and ice well and integral power supply for a plug in lamp and sound system. The branding was inlaid into the timber and aluminum sections to create the appearance of a finely crafted piece of furniture. Being mobile the unit can also be used in store to introduce new products and promotions.