KITE Branding

KITE aims to change the face of opticians. Ditching the sterile for style, creating a new brand which braces both fashion and health.

We were brought in at the very start of the project to create the name and identity, as well as the store design. Inspired by lightness, strength and colour KITE as a brand name was the perfect choice. A simple brand marque was created supported by a unique typeface using the intersecting angles.

See more about the store design >

KITE_CollectionCollections book
Kite_Book2Brand book
KITE_PhotographyLifestyle photography
KITE_Photography4Lookbook photography
KITE_Photography5Production photography
KITE_Website KITE_Website3

KITE_iPhoneResponsive website