KITE aims to change the face of opticians. Ditching the sterile for style, creating a new brand which braces both fashion and health.
We were brought in at the very start of the project to create the name and identity, as well as the store design. Inspired by lightness, strength and colour KITE as a brand name was the perfect choice. A simple brand marque was created supported by a unique typeface using the intersecting angles.Ephemera Collections book Brand book Lifestyle photography Lookbook photography Production photography