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KITE

Kite is a game changing new optical experience that believes in doing things differently. Ditching the sterile for style the experience takes a much more fashion and lifestyle approach to retail. Embracing digital technology customers can take pictures of themselves and share on social media using the bespoke kiosks. With a strong family history in clinical eyecare, KITE is a new breed of high street opticians.

The store design has more in common with a fashion or technology store, fusing together both experiences in order to blur the lines between  high street and online retail. Using the geometry present in the identity to create a simple perimeter display system, the central area has a communal table to try out frames, create your look and talk with the in store style advisors.

Whilst working on the project we took a very hands on roll, introducing the client to an eyewear designer, so we were also fortunate enough to be involved in the development of the product.

See more about the branding >

 

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