This Routemaster bus was an opportunity for the RAC to have a presence at major events in the motoring calendar. Working closely with Abbott Mead Vickers ad agency, we gave this design classic a brand new lease of life.

The interior gives the public an opportunity to experience the RAC brand. The lower deck comprising of an entertainment suite with integrated technology, and the upper deck is a more business-orientated space for staff to present RAC products and services.